Simple Mills Brand Toolkit | Identity Design

Simple Mills has been a pioneer in the health food space since its founding, with a reputation for nutritious foods made with nothing artificial, ever. Nowadays, however, “free from” claims and allergen alternatives have become points-of-parity for all better-for-you brands.

We created a new brand world and asset toolbox that celebrates the brand’s purposeful ingredients and pioneering agricultural practices. We amplified the sun — an iconic asset for the brand — and paid tribute to nutrient rich ingredients with a dynamic illustration style.