Midol x U by Kotex | Campaign Design

In promotion of U by Kotex and Midol product bundles launching on Amazon, the Keep it Together campaign boldly celebrates the synergies between the two powerful period care brands. Activating shared equities — the color magenta, single capital letter logos, and an unapologetic tone of voice — the Keep it Together campaign is colloquial, while driving deeper meaning to the product pairings. Because, after all, when you’re on your period, you’re really just trying to keep it together.