Eggo Froot Loops | Packaging Design

With the relaunch of Froot Loops waffles, Eggo needed updated packs that highlighted the shared equities between both brands. We celebrated Toucan Sam on a rainbow gradient backdrop, while maintaining Eggo’s promotional pack architecture and iconic wave shape language. Back of packs welcomed consumers into a world of Froot Loops and challenged them to find waffles hidden within the scene.